The Tampa Bay Devil Rays are gone. Trying to reinvent itself, the perennial last-place team officially shortened its nickname to simply "Rays" during a celebration that brought a crowd of about 7,000 to a downtown park Thursday night. New team colors and uniforms also were unveiled during a fashion show featuring current players, as well as manager Joe Maddon, senior advisor Don Zimmer and former Tampa Bay stars Wade Boggs and Fred McGriff as models.